SKILLS
illustration, print layout
ASK
an illustration that conveys hope to Stargardt patients and their families
Alkeus Pharmaceuticals is a biotechnology company aiming to help patients with ocular diseases. The Your North Starg campaign was born to help patients with Stargardt disease, an inherited retinal illness that primarily manifests in young children and leads to irreversible vision loss. Part of the campaign was designing a website to provide patients and their caretakers with information about the disease and support.
As the idea for the campaign developed, so did the need for an illustration to serve as the cornerstone. This illustration shows the north star and the patient along with their caretaker as dawn breaks in the background. After a few drafts, we settled on this illustration that centers on the patient, the young child, holding their caretaker’s hand. The clouds direct the attention to the pair, and the north star shines above them. This north star has a unique design, making it another element that can be taken and used on its own as an icon or graphic.
Below are some screenshots of the website. The illustration is used in full on the homepage, but smaller cropped portions of it are also displayed throughout the pages, highlighting the north star.
In addition to the campaign, the illustration is also used in assets for Alkeus advisory board meetings, where doctors come together to discuss Alkeus’ treatment for Stargardt disease. Usually, the items for these in-person advisory board meetings include name tent cards, agendas, sign-in sheets, and a meeting sign to go outside the door. For this particular meeting, the client also requested name badges with lanyards, personalized for all the participants. I had to discuss the details with potential vendors to figure out what size and what type the name badges should be—whether they would be printed on cardstock and inserted into plastic pouches attached to lanyards or printed and laminated.
