SKILLS
branding, poster design, print layout
ASK
a complementary look and feel for three meetings and layout of print items
Iveric Bio, since acquired by Astellas, was a biopharmaceutical company pursuing therapies for ophthalmic conditions. The client wanted to do a series of three advisory boards in different locations, Singapore, Dubai, and Panama, to gather insight from local eye care professionals. They asked for a consistent look and feel that would nonetheless differ by city.
The creative director came up with a few options, using one city as an example, and the client settled on the watercolor collage look. One challenge was that there was a stock image of the watercolor collage of different landmarks for two of the three locations but not the third. I had to try to emulate the style of those existing images for the third city, which entailed considerable experimentation to produce similar colors and textures.
While the print assets for the three events varied slightly, items included roll-up banners, agendas, and more.
