SKILLS
logo design, branding, PPT template design
ASK
a new logo and accompanying assets for zoom and PPT
COPHy stands for Controversies in Ophthalmology and is an annual congress. They wanted to start doing webinars under the entity of COPHy Webinars, which needed branding consistent with the original COPHy branding but also distinct from it.
Starting with the COPHy logo, I came up with three options for adding the word “webinars.” The original logo has the name of the congress and a rainbow bar below it. In collaboration with the creative director, I decided to put “webinars” in rainbow and experiment with different type treatments to combine it with the rest of the COPHy logo. Without any revisions, the client decided on the second option.
In addition to the logo, the client requested a banner for the Zoom page and backgrounds for the meeting, along with a PowerPoint template for the slide deck to be used for the webinar itself. I created three options for a look and feel, playing off some of the brand elements and colors found on the COPHy website. Given the tight turnaround time, I used the first logo option and later replaced it with the one the client chose.
