SKILLS
logo design, brand development, social media visuals
ASK
a logo for Argonaut, a medical imaging device
Movu, short for “more views”, is a subsidiary of Santec, capitalizing on the technology of its parent company to create better devices. Their first device was the Argos, named for the many-eyed giant in Greek mythology. Argonaut is the successor to the Argos. It is an optical biometrical device that measures seven different things at once, then feeds the data into Argonaut’s algorithm that consolidates the data and images into accurate diagnostic information.
We were tasked with creating a logo and accompanying branding for the Argonaut. Like its predecessor the Argos, the name alludes to Greek mythology, so I wanted to include elements that incorporate that journey across the ocean. Movu asked for something modern and scientific that complemented the Argos logo.
Internally, I went through a few rounds of revision with the creative director in order to produce four options that we sent to the client, and they chose the fourth option.
In addition to the logo, Movu asked for some banners and posts for social media, and we developed branding around the original logo design, settling on dark colors with the blue as an accent for a modern look. The futuristic font from the logo is used in headlines, while body copy is a clean sans serif. The blue N from the logo can also be used as a graphic element.
