SKILLS
website layout
ASK
a clinical trial website
The biopharmaceutical company Oculis asked our agency to develop a website for one of their clinical trials. The trial website focused on Diabetic Macular Edema (DME), so the main audience we needed to appeal to was older adults. Also because the intended audience was DME patients, we needed to make sure that the fonts were larger and the elements had sufficient contrast to make the content easy to see. We were given the logo to work with and told that the website should be modern and friendly to appeal to potential trial participants.
My role in the project was to develop two options for the layout in Adobe XD. The copy writer developed a manuscript, highlighting calls to action and headlines, and I worked with the creative director to refine the two concepts to send to the client for approval. The first concept uses blue and yellow for the color palette and abstract shapes as a graphic element, making the design more whimsical and friendly. The second concept uses a more saturated blue with a bright sea foam green for the accent color and relies on more of a modern, almost sci-fi aesthetic.
Ultimately, the client decided on the second option, and after a few revisions, the layout was handed off for implementation.
